Ever wished you could just ask “Show me my top keywords by device type for the last month” and get instant Google Search Console data? Instead of clicking through menus, setting up custom reports, and exporting spreadsheets?
What I Built
I created a Google Search Console MCP Server that connects your GSC data directly to AI assistants like Claude and Cursor. Now SEO analysis is as simple as having a conversation.
What it does:
- Natural Language Queries - Ask questions in plain English about your search performance
- Complete GSC Access - All the data from Search Console, none of the interface hassle
- Multi-Dimensional Analysis - Combine metrics that normally require multiple reports
- Sitemap Management - Submit and manage sitemaps through conversation
- Instant Results - No more waiting for reports to load or data to export
The tool has gained real traction in the SEO community with active usage across agencies and individual practitioners.
How I Built It
I used the Model Context Protocol (MCP) to create a secure bridge between Google Search Console’s API and AI assistants. The server authenticates using Google Cloud service accounts, ensuring your data stays secure while enabling conversational access.
The system is distributed as a Python package that you can install with a single command, then configure to work with your existing GSC properties. I focused on making the setup process as straightforward as possible while maintaining enterprise-level security.
How Does It Work
Once configured, you simply ask your AI assistant questions about your search performance:
Instead of this manual process:
- Open Google Search Console
- Navigate to Performance reports
- Set date ranges and filters
- Add dimensions like country or device
- Export data for analysis
You now just ask:
- “Show me clicks and impressions by country for the last 30 days"
- "What are my top-performing keywords by CTR for mobile users?"
- "Compare my brand terms performance across different countries"
- "Which pages are losing impressions compared to last month?”
The AI assistant gets real-time data from your GSC account and can perform complex analysis that would normally require multiple reports and manual correlation.
How You Can Use It
This tool is perfect for SEO professionals, marketers, and anyone who regularly needs search performance insights:
For SEO Professionals
- Client Reporting - Generate insights for reports through natural conversation
- Quick Analysis - Get answers to complex questions without interface navigation
- Trend Monitoring - Compare performance across time periods conversationally
- Multi-Site Management - Query different properties without switching contexts
For Marketing Teams
- Performance Monitoring - Check key metrics without learning GSC’s interface
- Content Strategy - Identify top-performing pages and keywords instantly
- Geographic Insights - Understand regional performance patterns
- Device Analysis - Compare mobile vs desktop performance easily
Getting Started
- Install the package:
pip install google-search-console-mcp - Set up Google Cloud authentication (detailed guide included)
- Configure your AI assistant to use the MCP server
- Start asking questions about your search performance
The setup takes about 15 minutes, and then you have conversational access to all your GSC data. No more clicking through menus or waiting for reports to load.
This transforms SEO analysis from a technical skill into a conversation. Whether you’re a seasoned SEO professional or a marketer who just needs quick insights, you can now get sophisticated search performance analysis by simply asking questions.
Making search performance analysis as simple as asking a question - because your time is better spent on insights than interface navigation.